Electrolit has secured a multiyear partnership with Tennis Canada, becoming the official hydration partner of Tennis Canada and the National Bank Open presented by Rogers. The agreement takes effect during the 2026 National Bank Open, scheduled for August 1–13 across Toronto and Montréal, according to announcements made on June 23 and 24, 2026.
What will Electrolit provide at the tournament?
Electrolit will maintain a substantial on-site presence at both venues, with court-side branding, activation areas, and fan engagement zones positioned throughout the action. The brand will conduct on-site sampling across high-traffic spectator areas at Sobeys Stadium in Toronto and IGA Stadium in Montréal, and will also operate specialized hydration touchpoints in athlete performance environments behind the scenes.
Why is this significant for Electrolit?
The National Bank Open partnership represents another step in Electrolit's expansion across the professional tennis circuit in North America. The brand was recently named the official electrolyte beverage of the US Open, and continues to grow its footprint in competitive tennis while supporting emerging talent, including ATP player Emilio Nava. The partnership also extends to Tennis Canada's broader ecosystem, which encompasses national team play in the Davis Cup and Billie Jean King Cup.
Tournament structure and reach
The National Bank Open is a combined WTA 1000 and ATP Masters 1000 event, bringing together the world's top men's and women's players. The women's field competes at Sobeys Stadium in Toronto, while the men's field is contested at IGA Stadium in Montréal. The tournament is one of Canada's premier professional tennis events and attracts elite international competition annually.