The National Bank Open presented by Rogers will feature a record number of corporate sponsors for its 2026 edition. Tennis Canada announced on Tuesday that 24 new partners have joined the tournament, bringing the total to 90, according to The Sport Information Resource Centre.
What does the new sponsorship mean for the event?
The influx of new partners is expected to enhance the fan experience at the tournament's two sites in Montreal and Toronto. According to Rob Swann, Tennis Canada’s Chief Commercial Officer, the partnerships contribute to the "festival-like atmosphere" of the event. Swann described the addition of 24 new sponsors as a "milestone moment" for the National Bank Open, reflecting the strength of the tournament as a platform for brands to connect with fans.
Who are the new partners?
The 24 new sponsors come from a range of industries and include brands such as Celsius, Skechers, Mercedes-Benz, Nintendo, and Grey Goose. They join an existing portfolio of corporate partners involved with the ATP and WTA tour events. The tournament will also celebrate a 25-year partnership with Rogers this year, with more details to be announced later.
How does this affect tennis across Canada?
Revenue generated from the tournament is reinvested into the sport's development nationally. Tennis Canada uses tournament revenues to fund programs, improve facilities, and support initiatives aimed at making tennis more accessible across the country. This model ensures that the commercial success of the National Bank Open directly contributes to the growth of the sport at grassroots levels from coast to coast.
The 2026 National Bank Open will feature the ATP Tour in Montreal and the WTA Tour in Toronto.
Sources
- The Sport Information Resource Centre: National Bank Open Celebrates Record-Breaking Year for Corporate Partnerships. Published June 30, 2026.
Reported from public sources.